Elevating brands with video marketing
Videos dominate how people consume information, and brands that don't leverage them miss an opportunity to engage their audience on a deeper level. UPTIME Films is a commercial video production company that elevates corporate brands' marketing strategies with audience-driven, goal-oriented videos. Whether you are looking to boost brand awareness, elevate your website or business listings, educate your potential clients or employees, or maintain consistency on social media, we will take your brand to new heights.
What sets us apart
We pride ourselves on our filmmaking background. As huge movie buffs, our instincts toward videography come from decades of watching stories on the big screen. Just as a story is essential for any good movie, every brand we partner with has a unique story that needs to be shared. Our commitment goes beyond video production; it's about fostering a genuine understanding of our client's story and mission and allowing that to drive every video we produce.
We meet with each client to better understand their business and broader marketing strategy and create video content to support and elevate this strategy. We then map out a plan to measure what makes each video successful, allowing us to adapt our approach for future videos. Our mastery of storytelling paired with a results-driven marketing approach is how we establish a value-driven partnership you can depend on for all future video needs.
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Brands often create videos that are not the best type for the platform or audience they are trying to reach, which can significantly limit the potential reach or engagement of the video, regardless of the quality.
We produce several different video types, each designed to engage or inform audiences differently. Any business can benefit from any single or combination of these video types, and we tailor them to fit your brand's broader marketing needs and audiences.
Brand profile videos
Commercials + ads
Product + service videos
Event promos + recaps
Testimonials + interviews
Website banner videos
Aerial + drone services
Social media reels
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We work with businesses, corporations, organizations, and non-profits of all industries and sizes. Our flexible approach allows us to adapt our techniques to fit any brand, and our varied portfolio showcases this. Here are a few brands we’ve partnered with over the past 7 years:
Our video production workflow
While projects can vary greatly in scope, here’s a general outline of our production process from start to finish.
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Due to the varying scope of video production, we meet with every client to learn about their business, goals, target audience, desired tone and style, budget, and the best approach for us to meet those needs.
After the consultation, we send our clients a formal estimate detailing all necessary production needs, deliverables, and pricing. We require a signed agreement and a 50% retainer to move forward with production.
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An essential, but often overlooked part of the production process, pre-production is where we put all the pieces in place to efficiently produce effective videos. Depending on the production needs, this often includes:
Concept design and brainstorming
Scripting, outlining, and storyboarding
Video asset and brand design: logos, fonts, lower thirds, color palettes
Casting + crew calls
Location scouting
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This is where the magic happens.
Our production team brings decades of experience to execute the project vision efficiently and professionally while having a blast. The order of operations on most shoots looks something like this:
Equipment load-in, lighting, and audio setup
Talent rehearsal or interview prep
Recording of any necessary A-roll: interviews, dialogue, voiceover
Recording of supporting B-roll - footage typically showcasing the product, service, and employees
Equipment breakdown
Wrap!
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This is the stage where we bring the elements together with a fine attention to detail:
Backup, organization, and ingest of all footage and assets
Foundational assembly and narrative design
Audio mixing + mastering
Color correction + grading
Optimization, export, delivery, review, and archival
Frequently asked questions
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We are fully insured! We have commercial general liability insurance, equipment coverage, and worker's comp and would happily provide a copy for anyone who needs it.
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We require a signed agreement for every project we work on. This helps clarify expectations and deliverables before proceeding with any project.
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As required by law, we charge a standard 8.25% sales tax rate on all our productions.
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As a company based in Houston, TX, we do not charge a travel fee for anything within a 50-mile radius of Downtown Houston. We love to travel and typically handle travel fees for anything outside this range on a case-by-case basis for all our productions.
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We include FAA Part 107-certified drone services complimentary with all of our projects (FAA/weather permitting)!
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Due to copyright, we require that all music used in our projects be licensed directly from the artist or a royalty-free music source. We use a royalty-free music site called MusicBed for all of our productions. If there is a particular song on MusicBed that you would like to use in the final project, don't hesitate to reach out to us and let us know! We will always do our best to include it.